For dog pros – coaches, authors, experts – in it for the love of their craft
Turn your expertise into online income
clear offers, smart systems, steady growth - without tech drama or selling your soul
Finally get your work out into the world the way it deserves, make money and have a life.
You’re not a newbie.
You’ve got the skills, you’ve got the experience – maybe even a book or two to show for it.
You’re showing up. You post. You speak at events and on podcasts. You serve your clients with heart and excellence.
But still…
👉 Clients aren’t flowing in as consistently as you’d like
👉 And behind the scenes? Things feel more patched together than you care to admit
You’ve likely said things like:
“I love what I do … but marketing and sales overwhelms me.”
“I know I can help … if only more people knew what I offer.”
“I want systems that support, not drain me – but tech is a mystery.”
When it feels hard, you're skipping steps
You’re doing your best but something always seems to slip through the cracks.
Not because you’re careless or not smart enough.
But because you’ve never been shown the step that matters most:
👉 Designing the systems that support your business.
It’s Not About Tech Tools. It’s About Connecting the Dots.
The thing is, most advice skips from idea to implementation:
“Just set up an email list.”
“Automate your onboarding.”
“Build a funnel.”
But here’s the truth:
Smooth systems don’t start with software.
They start with clarity.
- How people find you
- How they decide to buy
- How they sign up, pay, and get onboarded
- How you deliver your services without burnout
- How you stay in touch, follow up, and grow
Tech is just the toolkit.
Systems are how everything actually works.
Systems are the glue between your marketing, your offers, your sales, and your delivery.
Without that glue? Tech just adds to the chaos.
With it? Tech becomes simple, even fun (yep, even for self-proclaimed technophobes).
Meet Your Calm Guide Out of Solopreneur Chaos
Hi, I’m Anke Herrmann.
Author of Taming the Tech Monster. Founder of Soul Touched by Dogs. Proudly owned by 2 dogs.
Former software developer. Language teacher & translator. Message Untangler. Offer Architect. Certified Coach. Calm Systems Nerd.
I live at the intersection of systems, service, and soul, helping brilliant, purpose-driven solopreneurs like you turn your expertise into offers, workflows, and client experiences that feel smooth, professional, and truly yours.
People call me a tech whisperer, but what I really do is help you design the invisible structure that creates simplicity and flow in your business, and lets you focus on what you do best.
And once the design is clear?
Yes, I help you bring it to life with the tools that fit you best – in a hands-on, jargon-free, practical way.
Whether you’re trying to…
✔ Make your services easier to sell and deliver
✔ Turn your visibility efforts into actual business
✔ Or simply make things feel less like a scramble every day
You’re in the right place.
Here is what’s next:
The Systems-Savvy Solopreneur Roadmap
Finally – a simple, sustainable way to run your business like a well-oiled machine (without drowning in tech or spending all day “managing” your business)
Discover the 5-step framework to create systems that save you time, give you freedom, and keep your business growing.
Let's Connect
Don’t just learn, CREATE! Business Building for Mavericks is a supportive, FREE Facebook group for service-based business owners ready to uplevel their business to match the quality of their work.
Let’s connect on LinkedIn.
Follow me on Substack if you’re a dog professional.
Get Support
Want your business to feel clear, professional, and easy to run?
Explore ways we can work together to untangle your next step – whether that’s refining your message, crafting a compelling offer, or designing your systems – so your visibility efforts pay off and your business finally reflects the depth of your expertise.
Elizabeth Lovius - Leadership Coach, Mentor and Social Entrepreneur specialising in giving leaders headspace to let their wisdom lead. She is an international speaker, author and award winning trainer and facilitator. And she co-founded the The Wisdom and Wellbeing Consultancy and The Wisdom and Wellbeing Collective CIC both established to kickstart a wellbeing revolution.
Lafaya Mitchell - Licensed Marriage and Family Therapist, Founder of The Lafaya Way, an advanced relational approach for effective interactions in difficult interpersonal relationships, speaker and author of The Lafaya Way book series.
Host of the Lafaya Way Poker podcast.
Word cloud created from feedback I’ve received from clients.
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